Editorial method
1. Establish the company identity
We confirm the legal name, common name, ticker, exchange, CIK and company status. Former names and acquired or delisted businesses remain connected to their current entity.
2. Research primary sources
We begin with SEC filings, company product pages, investor-relations materials, regulatory records and exchange information. Reliable reporting may add context to important events.
3. Structure the facts
Information is organized into business areas, products, customer types, company relationships, history and sources. We distinguish the organization that pays from the person who ultimately uses a product.
4. Explain in ordinary language
We lead with the answer, define technical terms and avoid promotional language, investment jargon and unsupported predictions.
5. Apply the quality threshold
A full company page needs a complete summary, multiple business areas, customer groups, a business model, at least five historical milestones, business-specific competitors, six distinct questions and valid sources.
6. Review and update
Pages show a human review date. Identity and listing status are checked regularly; business descriptions are reviewed after annual filings or major product changes; important events are handled when they occur.
Send the fact, page URL and a reliable source through our corrections process.