Editorial method
1. Establish the company identity
We confirm the legal name, common name, ticker, exchange, CIK and company status. Former names and acquired or delisted businesses remain connected to their current entity.
2. Research primary sources
We begin with SEC filings, company product pages, investor-relations materials, regulatory records and exchange information. Reliable reporting may add context to important events.
3. Structure the facts
Information is organized into business areas, products, customer types, company relationships, history and sources. We distinguish the organization that pays from the person who ultimately uses a product.
4. Explain in ordinary language
We lead with the answer, define technical terms and avoid promotional language, investment jargon and unsupported predictions.
5. Apply the quality threshold
A company page should explain the company's business, customers, business model, history and relevant relationships, with material claims supported by valid sources. Other page types are reviewed against their own content requirements. We do not add milestones, competitors or questions solely to meet a numeric quota.
6. Review and update
When a page is materially revised, we update its recorded modification date. Time-sensitive claims are assessed using dated sources, and readers can report outdated information through our corrections process.
Send the fact, page URL and a reliable source through our corrections process.